Ignoring accessibility is a strategic vulnerability in the modern market.
We help e-commerce and digital product teams find, prioritize, and fix accessibility risk across Browse → PDP → Cart → Authentication → Checkout, without stalling delivery or handing you a report and disappearing.
For teams running storefronts affected by the European Accessibility Act (EAA), before enforcement forces the issue.
The cost of inaccessible products is real, not theoretical.
The EAA has been enforceable since June 2025. For companies with inaccessible products, the costs are concrete:
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Penalties
Penalties set per EU country (Germany's ceiling: €100,000 per violation under the BFSG), with market removal or criminal liability in some states.
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Enforcement in all EU
Independent enforcement in every EU market you operate in: complaints, notices and injunctions, not just headline fines.
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Lost revenue
Blocked procurement opportunities, lost customers, and conversion friction on top of compliance exposure.
Most teams know accessibility matters. What they don't have is a way to act on it without slowing the roadmap, overwhelming the team, or creating another layer of operational debt.
Who this is for.
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Existing products
You have product, design, engineering, and content functions already shipping. Accessibility matters, but no one owns it, it isn't built into delivery, and fixing it competes with everything else on the roadmap.
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Early-stage products
You're building or rebuilding core journeys now and want accessible foundations in place before the debt accumulates and gets expensive to unwind.
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Agencies on Shopify
You have a client who needs accessibility work and no one in-house to do it. We plug in as an embedded specialist on the build, not a vendor your client has to manage separately.
Executives want the cost, the timeline, and the exposure, not a 200-page report. Product and design leads already know the gap exists and need a partner who fits inside delivery, not around it. We work with both, because fixing accessibility requires both.
Who this is not for.
We’re direct about fit.
You're looking for an overlay or automated "compliance" widget instead of structural fixes.
You want a report with no follow-through; our model assumes the work continues into planning and delivery.
Your product has no real commerce or conversion journeys; our prioritization logic is built around journey criticality, and it doesn't have much to bite on without one.
You want a vendor to take over implementation entirely. We validate, guide, and review: your team stays in control of the codebase and the decisions.
The outcome.
A prioritized, evidence-backed view of where accessibility costs actually sit in your highest-traffic journeys; a remediation plan your team can run inside existing sprints, not a parallel project; and a way to make accessibility decisions with the same rigor as any other product decision.
Fixing these issues has a side effect worth knowing about: cleaner semantic structure, better keyboard navigation, and clearer forms improve SEO and reduce friction for every customer, not only the ones using assistive technology.
We prioritize by four factors, every time.
That's how we decide what gets fixed first.
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01. User impact
Who is affected, and does the issue stop them from completing their task entirely or just make it harder?
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02. Journey criticality
Where does it sit in the journey? A failure in checkout outweighs the same failure on a secondary page.
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03. Compliance risk
Does this constitute a clear WCAG 2.1 AA failure that regulators or procurement processes act on?
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04. Implementation effort
How complex is the fix? High-impact, low-effort issues move up the sequence.
We offer three engagements (diagnostic, planning & strategy, and implementation support), independently or combined, depending on where you are and what you need next.
Our engagements.
Each one stands alone or combines with the others — start wherever matches where you are.
Most accessibility consultancies hand over a report and disappear; we stay embedded through delivery instead, validating decisions and guiding implementation alongside your product, design, engineering, and content teams.
We don't take over your codebase or your team's calls, and the first step is a 20-minute conversation, not a contract.
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For teams who've never addressed accessibility systematically, relied on overlays or quick fixes, are preparing for EAA/WCAG compliance, or need visibility into current risk.
We assess navigation, search, PDPs, cart, checkout, forms, authentication, and account management.
You get: a findings report with severity ratings and WCAG references, remediation guidance, a prioritized issue backlog, and an implementation sequence.
Outcome: you know exactly which issues put you at legal or revenue risk, and which can wait.
Timeline: 1–3 weeks depending on scope. Stands alone, or feeds directly into Planning & Strategy.
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For existing products: remediation prioritization, roadmap alignment, governance, workflow integration, strategic debt reduction.
For early-stage products: accessible foundations, embedding accessibility into product strategy, avoiding costly retroactive fixes.
May include: prioritization workshops, maturity assessment, accessibility checkpoints, workflow recommendations, design reviews, roadmap planning, design system accessibility strategy.
Outcome: accessibility gets planned into sprints like any other product work, not escalated as a one-off.
Timeline: 2–8 weeks depending on team size and complexity. Works with or without a prior diagnostic.
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We don't replace your team or implement code directly; we help interpret requirements, validate decisions, reduce regressions, and maintain quality during delivery.
Support includes: remediation reviews, implementation guidance, design/UX support, validation, QA and retesting, component reviews, and ongoing consultation.
Engagement models: fixed-scope projects, embedded consulting, periodic reviews, and retainers.
Proof and results.
The case here isn't just mitigating legal exposure; it's revenue already on the table:
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69%
of disabled online shoppers leave a site they find difficult to use.
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£17.1bn
lost each year by UK retailers as a result (the "Click-Away Pound”).
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86%
have paid more on a site that worked for them than buy cheaper on one that didn't.
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7×
more likely to report accessibility driving revenue growth, with strong exec support (survey of 1,600+).
(Market-level evidence, sourced below.)
About us
We're a product-focused accessibility consultancy with 24+ years of combined experience across e-commerce, B2B, and consumer products, spanning product design, accessibility, design systems, user research, and operational delivery. We specialize in digital commerce, with particular depth in Shopify ecosystems, conversion-critical journeys, and accessibility operations that scale.
We do not use overlays. We do not recommend overlays. We help your team fix what’s underneath.
Sara Furlani
Co-founder
Urszula Krowicka
Co-founder
Frequently Asked Questions
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No. The diagnostic identifies and prioritizes risk, but the model is built to carry through planning and implementation if you want that, not a report you're left to act on alone.
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No. We work alongside your product, design, engineering, and content teams, validating decisions and guiding implementation, not building it in your place.
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No. Each engagement stands on its own. Start with whichever matches where you are. Many teams run the diagnostic first because it's the cheapest way to find out what's actually wrong, then decide from there whether to continue into planning, implementation, or nothing at all.
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The diagnostic phase typically runs 1–3 weeks depending on scope, ending with a prioritized, evidence-backed issue backlog.
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Yes, that's the more cost-effective time to start. Planning & Strategy for early-stage teams focuses on building accessible foundations before debt accrues, rather than remediating after the fact.
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Our deepest expertise is Shopify-based ecommerce, but the prioritization approach applies to any digital product with conversion-critical journeys.
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No. The EAA requires accessibility by design, and EN 301 549, the European standard it's built on, sets technical obligations that no overlay can satisfy. Screen readers and other assistive technologies interact directly with your underlying code structure. A missing form label, broken heading hierarchy, or incorrect ARIA implementation stays broken regardless of what a widget adds on top.
EAA enforcement has been active since June 2025. Regulators assess real conformance with EN 301 549, not overlay presence, and a widget is not accepted as compliance evidence. If you have one live, we can assess your actual exposure and tell you what real compliance requires.
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Most audits hand you a list of issues with no delivery context. We prioritize by user impact, journey criticality, compliance risk, and implementation effort, sequence the work to fit your roadmap, and stay involved through remediation to validate fixes. The audit is the start of the work, not the end of our involvement.
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If you're in an urgent situation (a legal demand letter, imminent EAA enforcement), we can start a diagnostic within days. Book a call and we'll tell you straight what's realistic for your timeline.
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Both. If you're an agency with a client who needs accessibility support on a Shopify build, we work as an embedded specialist alongside you. If you're a merchant managing your store directly, we work with your internal team.
Accessibility should not become another operational fire drill.
Book a 20-minute call. We'll talk through your current accessibility exposure, your delivery constraints, and whether a diagnostic, planning, or implementation engagement is the right place to start.